Commercials

Capital Spark sells investments and insurance, with WVP behind it, and financial advertising is regulated for good reason. So the brief is the same every time: sell the idea, stay suggestive rather than explicit, be worth watching, and stay inside the rules. Elektro Tochila sells white goods and electronics. Ubav Dom sells furniture. Their problem is the opposite one. Nobody has ever wanted to watch a film about a fridge, and the picture of the product with a price on it that fills every feed is the proof. The answer, both times, was a scene: something worth watching on its own, with the product inside it, cut for a phone.